Bellisio Foods, a frozen food companies, and Meredith Corporation , a media and marketing company and the owner of the EatingWell® brand, today introduce EatingWell™ frozen entrées. EatingWell frozen entrées are a delicious addition to the freezer aisle and feature ingredients selected specifically for those seeking great-tasting, better-for-you meal options.
The EatingWell line of frozen entrées includes eight flavorful meals such as Cherry Port Pork, Indian Inspired Chicken, Vermont Cheddar Mac & Cheese and Korean Inspired Beef. The meals each start with one cup of vegetables; 13 or more grams of protein; chicken, beef or pork raised without antibiotics; and whole grains. Each meal is free of artificial colors and flavors, preservatives, MSG and hydrogenated oils.
Bellisio is licensing the EatingWell brand from Meredith because it is a leading source of science-based nutrition advice and inspiration for cooking delicious food made from simple, nourishing ingredients. EatingWell is an ideal partner with a robust media presence, including its magazine, which has a rate base of one million and a total audience of 6.2 million readers; its website, which reaches more than four million unique visitors per month; its social media platforms, which include more than 2.4 million fans on Facebook; and more than a dozen books in print.
Through their licensing agreement, Bellisio and EatingWell experts collaborated on product development and ingredient selection, ensuring that all of the entrée recipes meet the better-for-you parameters of the EatingWell brand while delivering great taste and responsible ingredient sourcing.
Unique to the EatingWell line of frozen entrées is its first-of-its-kind Fresh-Seal™ packaging. The cut-away carton provides a clear view of the enclosed meal, which is hand-placed on a black plate and vacuum-sealed in a self-venting film to maintain freshness, reduce freezer burn, and improve shelf life.
“We are excited to officially launch EatingWell frozen entrées and to fill a long-existing void in the marketplace for delicious, authentic and convenient frozen food products that fit consumers’ healthful lifestyles,” says Jeff Tuttle, senior vice president of Innovation with Bellisio Foods. “We strongly believe consumers will respond favorably to our meal choices, our ingredient selection, and the EatingWell brand name, plus the degree of transparency we’re bringing to market, from packaging to ingredients.”
“We have great faith in the growth potential of the EatingWell brand to expand from its strong media footprint into food products and beyond,” says Elise Contarsy, vice president of Meredith Brand Licensing. “It delivers a trusted name and an accessible, healthy point of view. We are thrilled to be partnering with such a reputable, high-quality company like Bellisio to bring such great-tasting food to consumers with easy and convenient frozen entrées.”
EatingWell frozen entrées are now available in more than 5,000 retail stores nationwide.
From Packaging Strategies
